IS THE INTERNET AND WHAT CAN IT DO FOR YOU?
CAN I GET CONNECTED TO THE INTERNET?
the Internet, you will need a computer with a mouse and modem, which will allow the computer to communicate
through your telephone line. Another option is to get connected
without tying up your phone line by as connecting with a Cable Modem (check with Comcast Cable or another
provider). If you do connect through a phone line, you also
need to choose an Internet provider, such as America
Online, Compuserve, Prodigy, Erol’s, or Infinet. Each of
these services have different computer requirements for
memory, modem speed, and computer processor speed. The more RAM (short term memory), the faster the modem, and
the faster the processor you have, the faster your computer
will communicate on the Internet.
Internet services charge anywhere from $23 to $30 as a basic
monthly fee, and some services have additional charges for
usage hours not included in the basic monthly fee. Once
you choose a service, they will send you some Internet software.
Some of these companies, such as America Online and Compuserve
will send you free trial packages of software to allow you
a few hours of free trial usage time.
will want to decide which type of Internet service you are
interested in, as different providers offer different services
at various prices. Most Internet providers offer e-mail,
Internet access, and Web site hosting. Free email is
also available through sites such as www.yahoo.com or www.hotmail.com.
THE WORLD WIDE WEB
you have established a connection to the World Wide Web
through an Internet provider, you will want to explore it
to see what it has to offer. The Web is made up of "links" to other Web sites. In addition to typing in a specific
address, you will be able to "point and click"
using your mouse. The links allow you to do this. You can
be linked from one Web site to another by clicking on underlined
text or a specific graphics area, which will connect you
to another Web site.
best place to start exploring the Web is a "search
engine". A search engine will allow you to search
for a topic and find related sites. Two popular search engines
and their addresses are: Google (www.google.com) and Yahoo
(www. yahoo.com). Many pages on the Web are filled with
graphics that may take some time to "load" into
your computer, depending on the speed of your modem. In
1993, there were only 130 Web sites; now there are thousands
of sites and millions of people who use the Web.
DO I CREATE A WEB SITE?
are interested in creating a Web site, you will want to
make sure you have an Internet provider and a Web hosting
company, such as the The Art Dept., Inc. (www.artdeptinc.com)
which offers this service. The monthly charge for hosting
a small Web site is generally between $30 and $50. Some
sites, such as America Online (www.aol.com), or Geocities
(www.geocities.com) will host personal websites (called "homepages") for free, but they are limited
are interested in creating a Web site, there are Web publishing
software packages available priced under $250, and there
are companies who will program a Web site for you. Web sites
are programmed based on HTML codes, which can be done in Notepad, a standard Accessory in Windows, or using
a Web publishing software. Web site publishing companies
charge, on average, between $1,000 and $5,000 for the basic
setup of your site. Changes to your site usually incur additional
will want to be sure that you include information on your
Web site that will interest visitors. You may want to stay
away from including a lot of graphics, as visitors will
become frustrated if your Web site takes a long time to
load. You also need to make sure you update your site frequently.
People will visit your site more often if they know it will
you have created your Web site, the files will be stored
on your computer and you will send them through File
Transfer Protocol to your Web hosting service, which
keeps copies of the files on their computer server. When
someone types your Web address or clicks on it in a link,
their computer connects to your Internet server, which reads
your Web page files from the server.
B. Robinson, CPA serves as a general consultant to provides
ideas on how to use e-commerce to expand your business.
We recommend the folks at the Art Dept., Inc. for the technical
programming and also to consult in the initial design as
it takes shape. Call (804) 378-5096 to find out how to build
your company through the use of the World Wide Web!
IS THE INTERNET?
The "Internet" is a name for the worldwide
network of computers connected through computer hardware,
cables, and telephone lines. Using the Internet, computers
are able to communicate by electronic mail, File Transfer
Protocol, and the World Wide Web. Electronic mail (e-mail) is exactly what it sounds like—you write a letter on your
computer, and using a modem and an e-mail software and service
send it to the recipient’s computer. File Transfer Protocol
(FTP) provides a way to send a file from your computer
to another computer. The "World Wide Web" (also known as the WWW and the Web) is a specific name for
a part of the Internet in which computers communicate by
a common language, "HyperText Transmission Protocol" (HTTP), created in 1989. The programming language used to
create Web documents is called "HyperText Markup Language"
(HTML). Only documents using HTML codes are recognizable
and readable by computers on the World Wide Web. The WWW
is made up of Web sites and links between those sites. Companies,
governmental agencies, academic institutions, and individuals
all over the world have Web sites, which have a specific
address and are made up of individual pages of information
about the organization or individual, including advertisements.
Hence, the WWW is also called the "Information Superhighway."
Internet has created a new industry of Internet service
providers and Web site publishing services. The inside of
this brochure explains the World Wide Web in more detail
and how you can be a part of it, as an individual or a company
desiring to use the Web as an advertising medium.